The Atomy Expansion in Eurasia officially began on May 3, 2019, with the grand opening of Atomy Russia at the Moscow Trade Center. This milestone event signaled the company’s ambition to grow across the vast Eurasian region. More than 1,300 people attended, including Atomy founder and president Han-Gill Park, CEO Kyung-Hee Do, COO Seung-Gon Choi, and executives from Kolmar BNH, along with Atomy members from Russia and around the world.
The opening ceremony also doubled as Atomy Russia’s very first Success Academy, where President Park highlighted, “Atomy is the first network marketing company where consumers gain real value simply by purchasing products. Through Russia, Atomy’s success will expand throughout Eurasia.”
Atomy Inspires Dreams Across Eurasia
The event opened with congratulatory speeches from Kolmar BNH Vice President Yeo-Won Yoon, Crown Master Young-Sung Yoon, and Imperial Master Yeon-Sook Kim. Imperial Master Kim encouraged attendees, saying, “If you can visualize your future, you can achieve it. I believe many Atomy members in Russia will reach success and fulfill their dreams through Atomy.”
Participants enjoyed company presentations, product introductions, and sessions on Atomy’s signature programs—Balanced Life and Life Scenario. Video messages from global Atomy branches added to the celebration, along with a symbolic film showing a train named Atomy traveling from the brand-new Atomy Park headquarters across Siberia to the event venue.
The atmosphere became even more vibrant with a performance by drummer Lino Park, followed by a traditional Russian folk dance that had guests dancing along.
During his “Vision” lecture, President Han-Gill Park shared his dream of a fully connected world—a “one-world” society where people inspire and support each other. He explained that Atomy aims to build a post-platform business model connecting all nations through its system.
He emphasized Atomy’s mission: “Our goal is to help every country where Atomy operates grow stronger and live better.” With Russia’s population exceeding 140 million, he expressed high hopes for future success.
To mark the occasion, Atomy donated USD 18,000 to the Russian Foundation for the Treatment of Children’s Incurable Diseases.
Recent achievements in Atomy Russia include the promotion of 80 new leaders::
- 65 Sales Masters
- 13 Diamond Masters
- 2 Sharon Rose Masters
These accomplishments show that the Atomy Expansion in Eurasia is already gaining momentum.
Russia: The Gateway Between Asia and Europe
Russia, the world’s largest country, plays a crucial strategic role in Atomy’s Eurasian expansion. Spanning more than 17 million km²—over 170 times the size of South Korea—Russia is home to around 140 million people. Its GDP of USD 1.58 trillion places it slightly ahead of South Korea.
The Russian direct selling market has been steadily growing, increasing by 18.67% from USD 2.37 billion in 2014 to USD 2.81 billion in 2017. Although the number of sales representatives slightly declined, women still make up a dominant 89% of the sellers.
- The top direct-selling categories in 2017 were:
- Cosmetics & personal care: 48.2%
- Wellness products: 28.4%
- Together, these accounted for over 76% of total direct sales.
With its launch in Russia, Atomy became the first Korean company to enter the European direct sales market. Although Russia spans both Asia and Europe, most economic activity and cultural influence align with Europe, making it a strategic entry point.
The opening also strengthens Atomy’s access to the Eurasian Economic Union (EEU), which includes Russia, Kazakhstan, Belarus, Armenia, and Kyrgyzstan. This creates significant potential for accelerated Atomy Expansion in Eurasia.
According to the Atomy Russia branch manager, “The opening of the Russia branch is a major step toward achieving Atomy’s global vision. Success in Russia could unlock success throughout Europe.”
source: Atomy Seeks Expansion in Eurasia
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